Sustainability in materials
We design and produce outerwear from left over materials from the textile industry. These materials are called deadstock textiles.
The production of a garment is a long and complicated process. In particular the production of textiles is a complex production with the risk of significant environmental impact. At FJORD RUBY we do not use energy to produce new textiles. To us that are a sustainable and responsible approach to the fashion industry that respects the environment.
At FJORD RUBY we grasp the fashion industry’s high speed and ever changing seasons in an alternative way. We want to detach from the established fashion scene and not be bound to the traditional seasons. That is why we introduce our styles in new materials during the year, to make our designs less dependent on the season.
With a special love for classic tailoring, we explore the design possibilities within this particular frame. In general, we work with five classic styles, which match and respect different body types in their own way.
During time we might add a new style or two to the collection, but only when it makes sense and never just because it’s a new season.
All of our coats are produced in Lithuania on a small factory. Mette and Lars, whom we have worked with since the launch of FJORD RUBY, own the factory. Our cooperation started with a shared passion for textiles and the sadness of seeing these go to waste.
At FJORD RUBY we use deadstock fabric. Deadstock fabrics are materials that can no longer be used in factories and companies. We mainly work with Lithuania produced materials from the furniture industry.
Lithuania is a country with strong traditions when it comes to the fabrication of textiles and the productions of the clothing itself. We see it as a great resource that we can keep our entire production in the same country. By keeping it local we avoid unnecessary shipping around the world.